The reviews are almost uniformly unimpressed: no critic recommends Eli Roth’s killer-kids horror, and most dismiss it outright. Where praise exists, it goes to the effects department. Several critics credit the practical gore, with The Hollywood Reporter calling the prosthetics designers the film’s real stars, and a few concede the premise of an ice-cream man whose treats turn children on adults has some promise.
The complaints cluster around script and tone. Critics find the story thin, the jokey violence leaden and the kills repetitive after the first shock; almost nobody finds it frightening. Several measure it against smarter recent horror and Roth’s own Thanksgiving and find it wanting. The spread runs from a grudging C at The AV Club, which calls it a determinedly feel-bad film, down to The Guardian, which sees a cheap-looking, lazy picture with contempt for genre fans. The most generous verdict is that gorehounds may enjoy it and nobody else will.
