Critics’ reviews

The Great Hack (2019)

12 reviews from 12 publications. Critics’ score 67: 8 positive, 2 mixed, 2 negative.

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67
Positive
8
Mixed
2
Negative
2

Most critics find The Great Hack an unsettling, accessible account of Cambridge Analytica and the political uses of personal data. Praise clusters around its explanations of data harvesting, its international scope and the graphics that make digital surveillance easier to understand. Several reviews find the documentary gripping, with David Carroll’s attempt to recover his own data giving the wider scandal a concrete human focus. Brittany Kaiser also draws interest, though responses to her role differ sharply.

The spread is wide: reservations concern both the storytelling and how convincingly the film establishes political influence. Some otherwise positive reviews find repetition, a fragmented narrative or insufficient scrutiny of whether voters actually change their minds. Slant Magazine argues that the focus on Kaiser weakens the explanation of Cambridge Analytica’s methods. Variety admires the energetic account of the scandal but objects to the simplified explanation of Trump’s victory and the film’s faith in regulation.

The Guardian
23 July 2019 · Peter Bradshaw
90*

Bradshaw finds the documentary gripping and chilling, a forceful exposé of data-driven political manipulation. He singles out its account of a campaign in Trinidad and Tobago that encouraged targeted voters not to vote.

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Radio Times
★★★★ · Andrew Collins
80

The critic calls the documentary a terrifying warning about information mining. The review singles out its focus on data as a valuable commodity and David Carroll’s quest to obtain his own data.

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Time Out
22 July 2019 · ★★★★ · Tomris Laffly
80

The review presents the documentary as an essential look at data theft. It singles out its globe-spanning scope and timely subject matter.

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Evening Standard
29 July 2019 · ★★★★✩ · Lucy Hunter Johnston
77*

The review finds the documentary worth watching, though it never satisfactorily examines whether Cambridge Analytica actually changed voters’ minds. It praises the film for prompting viewers to reconsider data use and the powerful’s willingness to corrupt.

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Los Angeles Times
23 July 2019 · Kenneth Turan
70*

Turan finds the documentary timely, significant and unsettling, with an involving account of how personal data can be used to influence elections. He especially praises its clear explanation of Cambridge Analytica’s data harvesting and its consequences.

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Sight and Sound
28 August 2019 · So Mayer
70*

Mayer gives the documentary a positive assessment, arguing that its visual approach makes digital surveillance newly legible. She especially praises its seamless animation and graphics, while noting that its human drama has limits.

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The Hollywood Reporter
27 January 2019 · festival review · Daniel Fienberg
70*

Fienberg finds the documentary persuasive and frequently gripping, though occasionally redundant and conflicted. He praises its character study of David Carroll and Brittany Kaiser while warning that its concerns about data collection also implicate Netflix.

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The New York Times
23 July 2019
64*

The article text was inaccessible, so its verdict cannot be determined. I cannot reliably identify what the critic singled out for praise or complaint.

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The AV Club
23 July 2019 · C+ · Mike D'Angelo
63

The critic finds the documentary an un-cinematic and ultimately frustrating primer on the Cambridge Analytica scandal. He singles out whistleblower Brittany Kaiser’s conflicted presence as its most compelling element.

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Slant Magazine
23 July 2019 · ★½/4 · Pat Brown
38

The critic finds the documentary meandering and elusive, arguing that its focus on Brittany Kaiser undermines its treatment of the scandal. They fault its failure to explain Cambridge Analytica’s methods in detail, while singling out the filmmakers’ apparent effort to rehabilitate Kaiser as the film’s most revealing subject.

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Variety
24 July 2019 · Owen Gleiberman
30*

Gleiberman finds the documentary intelligent but infuriating, arguing that it oversimplifies the causes of Trump’s victory and treats regulation as the answer. He praises its energetic, skillful explanation of the Cambridge Analytica scandal, while faulting its cloying fight-the-power framing.

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The Wrap
24 July 2019
80*

The critic calls the documentary an essential, eye-opening explainer, despite occasional difficulty holding together its multifaceted narrative. They praise its effective visual metaphor for the personal data traces people leave behind.

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Ordered by the weight we give each publication, then by score. Scores are normalised to 100; * means inferred from an unrated review. Summaries are ours, not quotations; follow the links for the reviews themselves. How we rate