Most critics find Rivals an entertaining embrace of 1980s soap excess, with praise clustering around its ensemble, period production and willingness to take sex and pleasure seriously enough to make them funny. David Tennant draws particular notice, while the female characters and the wider cast give the glamour something to work with. The favourable reviews broadly agree that the camp tone is confident rather than apologetic, and that the mix of lust, money and power sustains the fun.
Reservations concern focus and consistency: some find the competing plots distracting or the opening slow. The spread is wide, though approval predominates. The AV Club finds the series caught between soap, television-industry drama and sexual escapades; The i Paper is more firmly opposed, arguing that the overcrowded plotting and uneven tone prevent it from committing fully to its trashier pleasures. Even these sceptical reviews acknowledge the performances.
